Selecting flavours first we took inspiration from the brands current range and, gave them a modern twist. The brand new flavour range includes: "White chocolate and lemon", "Dark chocolate and raspberry", "Dark chocolate, oats and honey", "Vanilla toffee", "Salted caramel and milk chocolate" and "Shortbread and thyme"
Designing the packaging we chose to emphasize the flavour of the cookie rather than the home setting, and this was created by using a collage of the cookie, and its ingredients. The colours and wooden textured background reflects an urban connection of nature to the city. To make our brand more appealing to our chosen audience, we designed resealable packaging to appeal to the on-the-go consumer. Lastly we selected the name "Crunch Time" to represent the activity, deadlines and busy nature of the city.